Note from Adams: I purposely delayed this editorial. Was a hard one to write, at least until the end. Here goes.
My son was born on 9/11.
He turned 9 on ‘that’ 9/11, and had football practice that day. It was a bright Alabama day, blue skies completely and eerily unpierced by the presence of airplanes. Parents sat on aluminum bleachers, creaking with each anxious shift, speaking in hushed tones of suspended disbelief, most with folded arms. Any feeling of laughter felt guilty.
I’d returned from my first ever speaking engagement the day before, elated from the experience, which quickly diminished to triviality. Celebration felt guilty.
You know where you were too. Though we’d like to forget, each time we remove half our clothing in the airports under scrutiny of eyes trained to spot the ghostly outline of your favorite pocket knife you meant to remove, you’re reminded.
But here’s what did NOT feel guilty…
"My Marketing Coach recommended I add the PowerPortal to my Printed Newsletter Program. Glad I did! The monthly comfort articles have quickly become a customer favorite. I sent my last Retention email within an hour of Hudson, Ink sending it over; got 911 opens and 285 visitors. Last month, I generated $26,784 in revenue (one of my slower months), which I contribute mostly to the PowerPortal. And, that's not even the best part! I don't have to worry about building, hosting or updating it. Hudson, Ink does it all for me. Thanks so much!"
Albert Nahman Plumbing & Heating Berkeley, CA