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  Volume #16, Issue #399

Adams Hudson Sales and Marketing Insider

Adams Hudson
President,
Hudson Ink

We’re not innocent anymore

Note from Adams: I purposely delayed this editorial. Was a hard one to write, at least until the end. Here goes.

My son was born on 9/11.

He turned 9 on ‘that’ 9/11, and had football practice that day. It was a bright Alabama day, blue skies completely and eerily unpierced by the presence of airplanes. Parents sat on aluminum bleachers, creaking with each anxious shift, speaking in hushed tones of suspended disbelief, most with folded arms. Any feeling of laughter felt guilty.

I’d returned from my first ever speaking engagement the day before, elated from the experience, which quickly diminished to triviality. Celebration felt guilty.

You know where you were too. Though we’d like to forget, each time we remove half our clothing in the airports under scrutiny of eyes trained to spot the ghostly outline of your favorite pocket knife you meant to remove, you’re reminded.

But here’s what did NOT feel guilty

"My Marketing Coach recommended I add the PowerPortal to my Printed Newsletter Program. Glad I did! The monthly comfort articles have quickly become a customer favorite. I sent my last Retention email within an hour of Hudson, Ink sending it over; got 911 opens and 285 visitors. Last month, I generated $26,784 in revenue (one of my slower months), which I contribute mostly to the PowerPortal. And, that's not even the best part! I don't have to worry about building, hosting or updating it. Hudson, Ink does it all for me. Thanks so much!"

Albert Nahman
Albert Nahman Plumbing & Heating Berkeley, CA

 


       
     
Tom Borg

Is Your Company’s First Impression First Rate?

Let’s talk about your company’s first impressions. Even if you think your company does a pretty good job managing this all-important step, you’ve probably not given it all the attention it deserves. 

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The Biggest Hole in Your Profit Bucket is Right Here

The two words that are the most profitable to your bottom line are as follows: Customer Retention. Conversely, when your customer base is left wide open, it’s like leaving your wallet on the counter at the kleptomaniac convention: You’re going to get robbed.

Continue Reading...

Why Marketing Videos Kick Booty for Your Company

The numbers are in. Video is the new print. Or at least it seems that way. You can get that idea when you visit a traditional print news site and immediately start hearing a video that is playing automatically. Consumers across generations, and certainly those in the younger ones, increasingly prefer video when they need info, and media and marketers are responding to demand.

Continue Reading...
 
 
       

 

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