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  Volume #16, Issue #402

Adams Hudson Sales and Marketing Insider

Adams Hudson
President,
Hudson Ink

A Turkey, an Elf and a Naked Baby walk into a bar…

Sorry for the ridiculous subject line. No, I don’t have a joke to go with that, but we’re fully into that flurry of a season where large birds sacrifice themselves for our over-eating, a possibly mythical large man leaves gifts and a new year reminds us we’ve gotten older, and hopefully wiser.

And then the season ends. Just like that.

I’ll be about the 4,700th writer (today!) who has wished you well, issued thanks and done some sympathetic best guess at which of your heartstrings to pluck. Yet – at the risk of pouring brown gravy on your otherwise bright mood – I’d like to share other wishes you don’t hear quite as often.

It ain’t all happiness out there. This time of year tends to both mask pain and remind people that things aren’t quite like their dreams. Some families have real crises, illnesses, deep-seeded resentments, money problems, trust issues. Many eat turkey alone. Some while in a room full of people.

Somewhere in your gratefulness this season, I hope you can find a place for those who suffer.

My mother’s last few Holidays were somber events. She’d done some relationship damage in her antagonistic past, often just for entertainment, but now the damage was hers to bear. A few visitors and watch-watching well-wishers filled their obligatory rounds. She was smart enough to realize not just what was happening, but more acutely what wasn’t. Burned bridges make holiday visits harder.

Well, until this happens.

"I’ve always enjoyed working with Hudson, Ink, especially the Coaching team. They go out of their way to find personal solutions to your marketing problems – even when the problems are tough. Thanks for everything you do to help me keep my business going to the next level."

Tom McCormick
McCormick Electrical Services Inc.
North Liberty, IN

 


       
     
Mike Montano

6 Big Website Mistakes to Avoid, Part 1

Ahh, the small business website. What a powerful tool... in fact, I truly believe that your website can be and is the MOST powerful tool in your marketing arsenal.

When designed correctly and effectively, your website can act as the comprehensive hub for your marketing efforts and attract clients to your small business like a magnet.

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Does Your Marketing Have the FUEL It Needs?

Does your marketing have fuel – or FUEL, rather? It’s a useful acronym for making sure you have the right steps in place throughout your funnel. The four-stage process involves:

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A Good Headline Conveys Value

Headlines should be able to communicate one benefit at a glance: value. Whether your headline is for a PPC landing page, a print ad, a blog or an article, it’s got to draw customers in and keep them there (at least long enough for them to get to the first paragraph). That’s done by demonstrating that there’s value ahead.

Continue Reading...
 
 
       

 

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