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  Volume #17, Issue #405

Adams Hudson Sales and Marketing Insider

Adams Hudson
President,
Hudson Ink

How Smart Marketing Can Beat Up Your Stupid Weather

In place of the word “weather,” you can also put basically any “condition” you want: the economy, competitors, cheap customers, whatever. The more things you put in the blank, the less control you have over results, as you’ll see in a moment.

When we review the “Marketing Needs Analysis” for members, the overwhelming, Number One problem (by a long shot) is “No plan.” Many arrive here lost, with no map. The time to have the map is before you enter the woods. (Do you want the map? We can send you a “Contractor Marketing Needs Analysis” below.)

Two points about this:

"I’ve always enjoyed working with Hudson, Ink, especially the Coaching team. They go out of their way to find personal solutions to your marketing problems – even when the problems are tough. Thanks for everything you do to help me keep my business going to the next level."

Tom McCormick
McCormick Electrical Services Inc.
North Liberty, IN

 


       
     
Brian Kraff

Can a small mobile fix be costing you BIG bucks?

Everywhere you look, people are on their smartphones, and when they are not talking, most of them are using their phones to check Social Media or search the Web for local businesses.

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Planning and Goals

Not just a few of us in the business world have been ready to turn the page on 2016 – and quick. The hurdles have been high in a tough economy, but the resilient and persistent still know how to survive and thrive. They often do so by going back to the basics. And there’s nothing more basic to business success than establishing goals and creating a plan to reach them.

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Better Blogging: Tips for Improvement

Anybody with an Internet connection and a keypad can write a blog, but writing a blog that someone will actually read is another matter entirely. How can you make your blog more “reader-worthy?”  Consider these tips:

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